İnternette finans hizmetleri yeni bir döneme girecek.

Aracı kurumdaki, broker tarafından, tavsiye ile yönlendirilen internet stok alımları, önem kazanacak. İnsanlar kendi kararı yerine broker'ini dinleyecek.

Böyle yapılan alımlar, ileriki yıllarda 100 milyon dolara fırlayacak.

NEW YORK, July 26, 2001—Jupiter Media Metrix ,reports that while nearly all online trades are initiated by consumers, a growing percentage will be composed of responses to brokers' recommendations, as compliance obstacles dissolve. Although approximately three percent of online trades will be initiated through mobile Internet services in 2006, "responsive" trades driven via wireless e-mail and promotions will amount to 100 million trades, or nearly 13 percent of all online trades, in the same year. Jupiter analysts predict that the shift from investor-initiated trades to broker-solicited "responsive" trades will represent a radical change in the way investors use interactive media to manage their personal wealth.

"The online trading field is now wide open for reputable brokers and dealers to use secure wireless and e-mail technologies to encourage their customers to make responsive trades," said Robert Sterling, senior analyst, Jupiter Media Metrix. "Responsive trading will be the premiere customer-facing wireless brokerage application."

Additional key findings and forward-looking analysis from the latest Jupiter brokerage and wealth management research include:

Jupiter forecasts that wireless brokerage transactions will drive approximately one billion dollars in commission revenues in 2006, or 17.6 percent of all online trade commission revenue. Jupiter analysts also expect more than 80 percent of wireless trading revenue in the same year to be composed of traditional full-service brokerage activity.

Jupiter analysts have found that broker-driven recommendations will be transmitted through secure e-mail, with options for clients to make the specified trade, edit it, reject it; or, for registered representatives to follow up e-mail notification with a phone call. Investors will have the option of receiving trade recommendations at their work e-mail account, or through a mobile phone or other wireless device.

Responsive online trading will change the way registered representatives manage customer accounts. According to Jupiter analysts, as registered representatives become more focused on asset gathering and relationship management, it will become increasingly important for their employers to streamline the product sales process with labor-saving technology. Enabling representatives to make recommendations and receive trade instructions through electronic messaging will help them to manage accounts more efficiently.

"The most important role of wireless data services in broker transactions will be driving responsive trading, rather than user-initiated trades, which make up the majority of online brokerage trades today," Sterling said. "While such a service might not be something every registered representative will use, it will add to the firm's service toolbox and represent a significant way for many reps to do business."