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Dünyada İnternet reklamları büyük bir hızla artıyor. MAYIS 2002
Number of Unique Ads Trended Over 16 Months
|
Number of Unique Ads |
| 2001 |
| January |
63,380 |
| February |
63,377 |
| March |
68,458 |
| April |
66,401 |
| May |
64,898 |
| June |
63,508 |
| July |
57,254 |
| August |
57,392 |
| September |
55,861 |
| October |
59,065 |
| November |
59,049 |
| December |
56,335 |
| 2002 |
| January |
52,530 |
| February |
58,235 |
| March |
64,932 |
| April |
69,838 |
Source: Nielsen//NetRatings AdRelevance
Blue chip, established traditional advertisers made up the top
10 growth leaders in the number of unique online ads created . "Two
years after the dot.com bubble burst in mid-2000, blue-chip companies'
adoption of the online medium appears to be accelerating," said
Buchwalter.
Top 10 Advertisers by Growth in Unique Ads, Ranked by Percent
Growth
| Company |
January 2002 |
April 2002 |
Percent Growth |
| 1. Columbia House |
175 |
330 |
89% |
| 2. Nestle USA, Inc. |
128 |
214 |
67% |
| 3. US Fed Government |
231 |
370 |
60% |
| 4. USA Networks, Inc. |
336 |
538 |
60% |
| 5. Microsoft |
224 |
348 |
55% |
| 6. Oracle |
173 |
268 |
55% |
| 7. Verizon |
175 |
270 |
54% |
| 8. Hewlett Packard |
206 |
303 |
47% |
| 9. Citigroup Inc. |
246 |
349 |
42% |
| 10. General Motors |
455 |
638 |
40% |
| Total of Top 10 |
2,348 |
3,628 |
55% |
| Total Market |
52,530 |
69,838 |
33% |
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