ZİYARETÇİLERİN ÇOK PARA HARCADIĞI SİTELER, TRAFİĞİ EN YÜKSEK SİTELER OLMUYOR.

İstanbul, 27/11/2001 - Hipnewmedia kuruluşu olan E-z banner web marketing network'ün derlediği rapora göre,internette para, en çok trafik alan büyük sitelerde harcanmıyor.Bu büyük siteler, çok para harcayanları çekmekte çok başarılı olamıyor.

A May ranking of selected web sites from key categories such as “News & Information,” “Portals” and “Travel” uncovered the following results:

News & Information - Represented among the top sites in this category were wsj.com (353), washingtonpost.com (272) and cbsnews.com (268). However, the “Detroit News” web site, detnews.com (367) took the top position in the category with the heaviest spending audience.

Portals - While media planners typically look first at mega-portals such as yahoo.com (125) and aol.com (140) for media buys, many other portals have very attractive audiences. May rankings showed altavista.com (160) with the highest purchasing index among large portals, followed by excite.com (142) and juno.com (142) as the portal sites with the greatest potential to attract online buyers.

Travel - Attracting visitors who are very heavy Internet spenders, travel sites lead all categories. During May, travel sites actually outpaced shopping sites. Twelve of the top 20 sites in the overall May rankings were travel sites. Hertz.com (874) was the highest ranked site in the report. Additional travel sites that ranked very high included: basshotels.com (686), hilton.com (649), and budget.com (635).

Farklı kategori sitelerinde, para harcama ve trafik oranı